Step Up! against content theft

Step up! is a campaign that aims at raising awareness about content theft. The concept originates with a small group – Angie Mornington, Gabrielle Riel, Gwen Carillon and Saffia Widdershins. But more and more people are now becoming involved.

Content theft happens when the work of a creator is stolen and sold or given away without the creator's agreement-- hair, clothes, skins, houses, furniture, transport, music, etc. Content theft discourages creators from creating rich and valuable content making your Second Life less interesting.

So to fight against content theft, join the campaign:

1. be informed: http://stepupsl.wordpress.com/
2. get the Step Up! kiosk (drop by LnL and click the poster -- on the photo above, top left corner -- and the rotating box);
3. share it with friends and customers;
4. wear the orange campaign ribbon;
5. boycott uploads on November 5;
6. organise Step Up! events!

Remember, on November 5th we will demonstrate our commitment by NOT uploading anything to the grid. Let's send a clear message to Linden Lab that we've had ENOUGH content theft!

This campaign is about awareness, education and celebration! Join us!